Slap Some Logos On Those Journalists; They Like It

The NFL tends to be the sports world's leader in maximizing revenue opportunities, but they might have outdone themselves: They're slapping advertising logos on the media members.

Some of the NFL's other actions have horrified Alex Marvez, president of the Pro Football Writers Association and a South Florida Sun-Sentinel reporter. He winces at the new rule requiring photographers to wear red vests with small Canon and Reebok logos. Mr. Marvez calls the idea of using working press members as advertising vehicles "really alarming." Neither company is paying a specific fee for the vests, but Canon Inc. is an official sponsor of the league (it pays a rights fee to be associated with the NFL) and Reebok International Ltd., owned by Adidas AG, is a league licensee (it makes merchandise with NFL logos, including jerseys, pants and photo vests).

We think this is brilliant. Some suggestions for other advertisements for the working press:

• Marv Albert. Victoria's Secret. • Skip Bayless. Astroglide. • Peter Gammons. Head-On. • Pedro Gomez. Cattle steroids. • Jim Nantz. Black Tail • Sean Salisbury. The iPhone. • Stephen A. Smith. Well ... you know.

Sports Leagues Impose More Rules On Coverage [Wall Street Journal]