branding Page 2 - Sports News, Headlines & Highlights
Video: Texas Tech Coach Kliff Kingsbury's Swag Cannot Be Contained
When we last checked in with the Texas Tech football program, we were giggling like school children at this farcical email, sent from a booster to the school's deputy athletic director. Recall: the email was all about how to craft new head coach Kliff Kingsbury's image into one that would vault him...
Leaked Memo: How Texas Tech Could Craft The Image Of Its New Coach And Become "The Hippest School In The Game"
A tipster sends along the following email, which was originally sent from Stephen Spiegelberg, a Texas Tech alum and proprietor of Lubbock clothing store Chrome, to Joe Parker, the deputy athletics director at Texas Tech. According to the tipster, the message was bcc'd to a few of Texas Tech's regen...
<i>Game Of Thrones</i> House Sigils, As Re-Imagined By A Nike Designer
Darrin Crescenzi is a Portland-based graphic designer, and something of a go-to guy for Nike. He's responsible for, among other things, the Team USA Olympic jerseys, Nike's Livestrong campaign, and various logos and brandmarks going back half a decade. These are all corporate things that are hard fo...
Backward Nike Swooshes On NFL Uniforms: Wrong Or Stupid?
The preseason Jets-Bengals game was on in the bar Friday night, and while the endless five-yard outs thrown by the dynamic Jets offense made it feel as if we could have been watching anytime, there was one new glaring difference: the Nike logos on the uniform sleeves. They jumped out all the more be...
Olympics Protect Their Sponsors By Covering Up Some White Seats At Old Trafford
Old Trafford, home of Manchester United, has been hosting some of the preliminary matches in Olympic soccer. That means the "Brand Exclusion Zone"—the desolate no-man's-land where only official sponsor's logos and products are allowed, and all others are physically barred—isn't limited to East Londo...
Texas To Sponsor The Very Power Of The Earth Itself
Fresh off approving water bottles shaped like the campus tower (you know, the one from which Charles Whitman killed 14 people), UT is partnering with an energy company to sponsor Longhorn Electricity and Longhorn Natural Gas. [SBJ]...