
Why Do Players Choke? Oddly Enough, Because They Hate Losing.The New Yorker poached science writer Jonah Lehrer from Wired, and what do you know? His second piece is sports, and it is timely. Lehrer seeks to explain the plague of every duffer and NBA superstar since the beginning of time: Why do we choke? Why do we freeze up under pressure? Why do things that...