nike-breaking2 - Sports News, Headlines & Highlights

Nike's Two-Hour-Long Eliud Kipchoge Documentary Was BeautifulNike’s Breaking2 campaign was unsuccessful....

Nike Wants To Own The Sub-Two-Hour MarathonNike’s Breaking2 project—an attempt to lower the marathon world record by almost three minutes, to under two hours—makes its debut this weekend. Lelisa Desisa, Eliud Kipchoge, Zersenay Tadese, and an army of pacers will take a little over 17.5 laps around the Autodromo Nazionale Formula One race tra...

Eliud Kipchoge Lends Nike's Breaking2 Some Desperately Needed CredibilityWhatever Nike is paying Kenyan star Eliud Kipchoge to crack the two-hour barrier in the marathon, it isn’t enough....

Nike Joins The Quest For A Sub Two-Hour Marathon

In a brilliant height-of-the-Christmas-sales-season marketing move, Nike announced via two breathless press releases, in Runner’s World and Wired, that they are entering the sub two-hour marathon game. ...