synergy - Sports News, Headlines & Highlights

We Made More Rap-Themed Sprite CansSo Sprite, in conjunction with The Fader, is putting rap lyrics on its cans this summer, to honor a cultural synergy that stretches all the way from Kurtis Blow to A Tribe Called Quest to Drake. Which is a lovely tribute, sure, but the initial roster—Aubrey, Nas, Rakim, and a one-off from the Notori...

U2 Never Gave Their New Album A Chance
I don't want to live in a world where U2 are well and truly irrelevant, and yet I fear I've been living in that world for quite some time. Or at least working there; what we learned yesterday, when Bono and the boys gave away their new album, Songs of Innocence, for free via iTunes to a half-billi...
Slightly Creepy Bart Simpson Joins Russian Soccer Club
In some kind of convoluted branding exercise, Russian soccer club Zenit St. Petersburg introduced a slightly off Bart Simpson as its new player today. Synergy!...
FOX Sports Sends A Message: "We Are Shameless Corporate Whores"
Obviously, the FOX television network is not known for subtlety or restraint when it comes to shilling for its various synerg-tatsic properties, but their ridiculous Avatar promos on Sunday redefined crappy product placement (for crappy products.)...
This Is What You Call The Hebert Salute
Former Saints quarterback Bobby Hebert let the shit-kickin' hillbilly overtake him after the Saints bullied the ball away from Captain Poise Pants to score a touchdown and put the game away....
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