The Story Behind The Story: Rocket Frog

Let's go behind the scenes of our notable stories in 2013. Here's how Rocket Frog made it onto our site.

Chat transcript, Sept. 12:

Barry Petchesky:
poor frog

Tom Ley:
i feel like we should post rocket frog

Barry Petchesky:
post him

Tom Ley:
doin' rocket frog

Tom Ley:
We scooped those Gizmodo chumps on Rocket Frog, btw