This Is What Lance Armstrong's Fall From Grace Sounds Like To Consumers

Things are bad for Lance Armstrong these days. Marketing wizards have been trying to find out just how bad and the answer is " extremely."

At the height of Lance's popularity - June 2008 - the Tour de France phenom was as appealing as Ron Howard. In February, he was still on par with Justin Timberlake. Now he's ranked 2,192 (out of 2,500 celebrities tracked by the Dallas agency) on par with Michael Bolton.

Now, we're just going to have accept that in 2008 we lived in a world where Justin Timberlake was a "5" on the scale of "What are awesome things" with Ron Howard inexplicably being a 10 and Michael Bolton assuming his usual role of pop culture punching bag.

But what about trustworthiness? "People trust him about as much as they do Paula Abdul." Huh. Seems strange.

Oh, oh. He's been telling lies.

Armstrong's marketing flame extinguished [Dallas Morning News]