White Sox lower season-ticket prices amid horrible season

Chicago White Sox season-ticket holders will see a drop in prices for 2025 when their invoices arrive -- consolation, perhaps, for enduring what could be an MLB-worst season.

Brooks Boyer, the club's senior vice president, chief revenue and marketing officer, said ticket prices will decrease an average of 10 percent across all seating levels at Guaranteed Rate Field.

"It's going to be a little bit different, understanding what has transpired here overall the last couple of years," Boyer told reporters Wednesday night. "There's a price reduction."

The White Sox, who have a day off Thursday, are 29-92. They are threatening to eclipse the 1962 expansion New York Mets for the most losses ever. Those Mets finished 40-120 and the White Sox are on pace to lose 124 games.

Chicago was a playoff team in 2020 and 2021. They finished .500 in 2022 and lost 101 games in 2023, Pedro Grifol's first season as manager.

The White Sox fired Grifol earlier this month and replaced him with coach Grady Sizemore on an interim basis.

Chicago has a promising farm system, but it is likely to be a few years before the White Sox will consider signing big-name free agents with the expectation of making another postseason run.

Invoices for next season were sent out on Thursday, with the first payment for season tickets due Sept. 30.

"There hasn't been many seasons like this. And when you look at kind of the rolling two years of what's been going on, it made sense to us. Looking at the analytics around this, it absolutely makes sense to lower the prices," Boyer said.

He continued:

"We understand where all the ticket prices are, whether it's season ticket prices, secondary market, with everything that is going on. After looking at that, understanding where we are organizationally, we thought it was important that it's something we do for our season-ticket holders who have been very loyal to us."

--Field Level Media