Alex Rodriguez, American Hero

Years after a similarly themed — if ultimately failed — venture under the umbrella of The Sporting News, beloved Yankees third baseman Alex Rodriguez is launching ARod.com today (welcome to the club, A-Rod!), joining Barry Bonds and Derek Jeter under the relative comfort of the MLB.com umbrella.

The site is the usual Official Athlete Site fare. Look, it's A-Rod signing a check to starving, grateful children! Look, it's A-Rod crossing his legs on Jay Leno. (Well, not actually on Jay Leno.) Look, it's A-Rod loading boxes onto a Boys and Girls Club truck. Why, now that we've read ARod.com, we're absolutely convinced: Alex Rodriguez is the most popular athlete in the world, without a single detractor. It's good to have these matters cleared up.

ARod.com [MLB.com]