marketing - Sports News, Headlines & Highlights

Decoldest Crawford’s first NIL commercial is wonderfulI know these days there are many people who start watching games a half hour late so they can fast forward past all the commercials, or spend their football Sundays watching seven hours of commercial-free football with Scott Hanson....

Ohio State just became even more insufferableThe Ohio State University, after a three-year legal battle, has officially registered a trademark for “THE.” Yeah, you wouldn’t think you could do that for t*e most common words in t*e English language, right? Marc Jacobs was also attempting to trademark “THE,” and t*e U.S. Patent and Trademark Offi...

The NRA Got Mad About Coolers And Now People Are Shooting Coolers<em></em>If you’ve spent any time in an REI or around outdoor enthusiasts of a certain economic stratum in the past several years, you have almost certainly encountered a YETI Coolers product. Their coolers are blocky, unconscionably heavy boxes that prevent ice from coming anywhere near melting, and they co...

Even Disney Jr. Can't Escape The College Football Playoff Cross-Branding

We noted last night that ESPN corporate parent Disney shoved a bunch of hilariously bad references to the college football playoff games on New Year’s Eve into yesterday’s episode of General Hospital. Commenter JortReform noted that even Disney Jr. had been running tie-in promos, and we caught one o...

Pacers Unveil Corny <i>Hoosiers-</i>Inspired Alternate Jerseys

In what will probably go down as the most effective marketing ploy directed solely at white people since the invention of gourmet mayonnaise, the Indiana Pacers have announced that the team will wear Hickory High jerseys—the very same worn by the fictional high school basketball team in the movie Ho...

Can Dirtbags, Pretty Ladies, And Twitter Save Horse Racing?

If you're like the average American, your experience of major horse races centers on one: the Kentucky Derby. Perhaps you know a bit more about the sport and follow the Preakness and the Belmont as well, putting a bit of money down in the same spirit in which you'd pick a bracket and talking up Trip...

Amar'e Stoudemire Generously Donated 1,000 Grim Reminders Of Human Fragility To Louisville

Amar'e Stoudemire, himself synonymous with scratched retinas, torn-up knees and uninsurable contracts, was emotionally blackmailed this week by a pushy contractor working for the University of Louisville's marketing department, and subsequently donated $2,500 to that department so it could invest in...

The Yankees Are So Evil They Sued For The Exclusive Right To Call Themselves Evil

Evil Enterprises Inc., owners of a website with the URL baseballsevilempire.com which currently will not load due to a malware warning—probably Yankee tampering—recently filed a trademark claim for the term "Baseballs Evil Empire," which was sniffed out and promptly disputed by the lawyers employed ...