Sponsors - Sports News, Headlines & Highlights

Corporate names on sports venues are dumb, we have suggestionsSick of corporate names on your sports stadiums and arenas? So are we. So, let’s fix it, and get the names of all these places right, once and for all. ...

Nike Gave Jabari Parker's High School Branded Apparel And That's OKGrid, a weekly magazine in Chicago, noticed that the best public high schools for basketball in Chicago—a city where high school basketball gets foldout sections in newspapers and crowds pack the stands for big match-ups—wear a lot of Nike gear. Grid correctly assumed that most of those schools lack...

Lance Armstrong's Last, Sad Ride Will Be For Michelob UltraLance Armstrong probably doesn't feel like a grand prize this week. But he is....

Who Owns Team USA: Nike Wins The Olympic Gold Medal Count

It's been 20 years since the Dream Team's Michael Jordan, Charles Barkley, and Magic Johnson showed the world which loyalties truly matter at the Olympics, wrapping themselves in the American flag on the gold-medal podium to cover up the Reebok logo on their warmups. So here in 2012, the United Sta...

Olympics Brand Police Not Happy About Athletes Humping With Unauthorized Condoms

As we've seen again and again (and again), the London Organising Committee of the Olympic and Paralympic Games (LOCOG) protects Olympic sponsors with the ferocity of a mother bear protecting its cubs. That extends to condoms: when Australian BMXer Caroline Buchanan tweeted this picture of "a bucket ...

We Already Have Our First Olympic Brand Violator, And It Is Pepsi

With the Olympic sponsorship protection Gestapo cracking down even on the family of royalty, we're amazed that it took just an hour for an unapproved sponsor's logo to appear onscreen. (The Olympics started this morning, if you didn't know.)...

The Cleveland Cavaliers Really, <em>Really</em> Do Not Want To Be Associated With Rush Limbaugh Anymore

Sponsors have been fleeing Rush Limbaugh's radio program after last week's incident in which he called a birth control advocate a "slut" and a "prostitute."...

NASCAR Drivers Spent Yesterday's Daytona 500 Rain Delay Mentioning Their Sponsors As Much As Possible

This will surprise absolutely nobody familiar with the constant shilling for products and sponsors that takes place before, during, and after NASCAR races, but when slapped together back-to-back it's worth realizing that yesterday's eventual postponement of the Daytona 500 wasn't a lost cause for...