ESPN interested in out-NBC'ing this year's Olympic coverage in 2014 and 2016 and would carry them live regardless of the time zone: “Our DNA is different than theirs,” John Skipper, ESPN’s executive vice president for content said by telephone on Tuesday. “We serve sports fans. It’s hard in our culture to fathom tape-delaying in the same way they have. I’m not suggesting it wasn’t the smart thing for them to do, but it’s not our culture. We did Euro 2008 in the afternoon. We’ve done the World Cup in the middle of the morning. We have different audiences.” [ NY TImes]