MAAC rebranded, now The Metro Conference

The Metro Atlantic Athletic Conference is shedding part of its name while trying to maintain tradition.

The conference will rebrand as The Metro Conference effective July 1, as an element of strategic planning launched three years ago.

"The goal of this project was to establish a bold and clear identity that eliminated longstanding confusion surrounding the Conference's name," said Travis Tellitocci, MAAC commissioner, in a news release. "Throughout this process, we wanted to create a brand that better positions the Conference for the future while still honoring the tradition and foundation that have defined this league for the past 45 years. We are excited about this next chapter and the future of the Metro Conference."

Confusion existed with the similar-sounding Mid-American Conference -- the Cleveland-based MAC. The length of the full name of the conference also "created inconsistencies in how the brand was referenced and frequently led to the conference being referred to incorrectly," the new Metro Conference said in its release.

The rebranding includes a new red-and-blue logo with a bold type.

The MAAC was founded in 1980 and has 13 member schools, largely based in New York, New Jersey and Connecticut: Canisius, Fairfield, Iona, Marist, Merrimack, Mount St. Mary's, Niagara, Quinnipiac, Rider, Sacred Heart, Saint Peter's and Siena.

--Field Level Media