5 Times As Many People Watched The BET Awards As Watched ESPN Sunday Night Baseball. Sports TV Ratings, In Context.

A weekly feature wherein we contextualize TV ratings for national sports broadcasts. Data via Nielsen and Sports Business Daily. Viewership numbers represent approximate number of persons tuned to a given program; ratings share refers to the percentage of all households using a television who are turned into that program.

June 25: U.S. Olympic trials, swimming (NBC): 6.9 million viewers America's Got Talent (NBC): 10.4 million viewers College World Series, Arizona vs. South Carolina (ESPN): 2.1 million viewers

June 26: U.S. Olympic trials, swimming (NBC): 6.9 million viewers America's Got Talent (NBC): 11.6 million viewers

June 27: U.S. Olympic trials, swimming (NBC): 7.0 million viewers America's Got Talent (NBC): 10.6 million viewers

June 28: U.S. Olympic trials, swimming (NBC): 6.1 million viewers The Big Bang Theory (CBS): 7.6 million viewers NBA draft (ESPN): 2.9 million viewers

June 29: U.S. Olympic trials, gymnastics (NBC): 7.7 million viewers U.S. Olympic trials, swimming (NBC): 6.0 million viewers Blue Bloods rerun (CBS): 5.3 million viewers

June 30: NASCAR Sprint Cup Series at Kentucky (TNT): 3.8 million viewers U.S. Olympic trials, swimming (NBC): 5.3 million viewers FOX Saturday Baseball [multiple games] (FOX): 2.6 million viewers Victorious (Nickelodeon): 3.8 million viewers

July 1: U.S. Olympic trials, swimming (NBC): 7.8 million viewers, 2.7 rating US Olympic trials, gymnastics (NBC): 10.0 million viewers, 3.5 rating Sunday Night Baseball, New York Mets at Los Angeles Dodgers (ESPN): 1.5 million viewers (rating unavailable) Euro 2012 final, Spain vs. Italy (ESPN): 4.0 million viewers, 2.7 rating BET Awards (BET): 7.4 million viewers, 4.8 rating PGA Tour AT&T National (CBS): 4.6 rating (viewership numbers unavailable)